Patriots Head Coach Bill Belichick was photographed celebrating his fourth Super Bowl victory Sunday night with an intimate kiss on the lips with his 30-year-old daughter, Amanda Belichick — and it created quite a stir.
The awkward lip-locking happened after the Patriots 28-24 victory over the Seahawks when Belichick's son and daughter met him on the field.
While the icky moment has now been seen by millions and ridiculed by many, the kiss has been defended by some online users as a sweet, intimate moment between family. Others have branded it as "disturbing," "aggressive" and "making out."
And Twitter gave it the treatment:
When you see Bill Belichick kiss his daughter... #BillBelichick pic.twitter.com/SjfC619xAk
— E.J. Coughlin (@ejc) February 3, 2015
Bill Belichick, you just won the Super Bowl! What are you gonna do next? - Passionately make out with my daughter! pic.twitter.com/TH3SG3PrkB
— Mentality Mag (@MentalityMag) February 2, 2015
And don't ever mention deflated balls again.