Not a song or a slogan mind you, but the cheer Wooo, Pig! Sooie! that is accompanied by raised arms and wriggling fingers at stadiums during Hogs' games.
Forbes.com reported late this past week that, earlier this month, the United States Trademark and Patent Office “granted registration of the [Hog Call] sensory mark to the school's Board of Trustees.
The university filed for the trademark in July of 2013, according to the business site. And, as part of its case, UA submitted a video (below) of Razorbacks legendary football coach Frank Broyles leading fans in a Hog Call.
It’s believed that the trademark for the Hog Call is the first collegiate cheer to be registered.
The school stated in a release that UA sought a trademark in an effort to stop those “seeking to exploit the mark commercially.”
This way they can hog it for themselves.
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