Friday, July 11, 2014

Belgian World Cup beauty loses modeling gig for posting hunting photo: Report

It looks like the 17-year-old Belgian World Cup soccer fan who signed a modeling contract with cosmetics giant L'Oreal — after she was spotted in a crowd shot at the Group H match against Russia — will have her contract terminated because it emerged that the fresh-faced beauty is a fan of big game hunting.

Just days after a Texas Tech cheerleader came under fire for posting Facebook photos of herself posing with big game kills, Axelle Despiegelaere will no longer be starring in an L'Oreal social media campaign she was contracted to star in because she shared photos of herself with a rifle and a dead Gemsbok antelope during an African safari.

Despiegelaere caught the world's attention after being photographed cheering on her national team and the image of her holding pom-poms in a horned hat was widely shared online. 

As a result of her comely World Cup photographs going viral, Despiegelaere landed a contract to star in the L’Oréal Professionnel Belgique campaign, including a 'hair tutorial' video.

But within days of the announcement, in a case of one posted photo too many, it emerged that the teenager is a fan of big game hunting when her Facebook page showed a smiling Axelle posing in a snapshot holding a rifle over the dead antelope.

L'Oreal has confirmed that the modeling contract it awarded Derspiegelaere — as a result of her random discovery — has already been cancelled after the photo emerged of her posing with the dead animal.

The image was reportedly accompanied with the caption: "Hunting is not a matter of life or death. It's much more important than that."

Now L'Oreal — which publicly promotes animal welfare and stresses that they "no longer do tests on animals, anywhere in the world, and does not delegate this task to others" — had second thoughts about working with the beautiful huntress.

Speaking to The Independent, the cosmetics company said: "L’Oréal Professional Belgium collaborated with her on an ad hoc basis to produce a video for social media use in Belgium."

"The contract has now been completed," said a spokesperson.

The spokesperson added that, although the company was aware of the photograph, it would not comment on what led to the decision to cut ties with Despiegelaere.

After returning home to Belgium, Despiegelaere set up a professional Facebook page which now has over 200,000 "likes."

And Axelle was such a good model name.

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