One way for a advertisers to get a lot bang for their Super Bowl buck (actually $3.8 - $4 million for a 30-second spot) during the big game is to get it banned.
Everyone from Ashley Madison to Peta has been bumped from from the television lineup because of what is considered their racy or indecent material and got a lot of free publicity for their low morals.
Now, the CBS Network has forced GoDaddy.com to tone down their ad featuring supermodel Bar Rafaeli locking lips with a nerd named Walter.
On Thursday, the domain registry site, already popular for its sexy ad campaigns, released a snippet of the 30-second spot with the Israeli model and the geeky extra locking lips like two high-schoolers during a prom.
Apparently the close-up of the tongue tangling was too much for the CBS censors who deemed it 'indecent."
GoDaddy shot two versions of the commercial for this Sunday's game and will run the less slobbery version — which cuts out the offensive tongue action.
Jessie Heiman, the actor who plays the dorky Walter in the spot, told The Today Show that the pair did 65 takes of the kiss during the shoot.
Talk about residuals.
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