An ad campaign— aimed at familiarizing Brooklynites with their new NBA neighbors—will paste ads introducing Nets players Deron Williams, Joe Johnson, Brook Lopez and Gerald Wallace at strategic spots in Brooklyn to drum up interest in the team.
The Brooklyn Nets will make their New York City debut at the new Barclays Center next fall.
"We want to get them excited," said Nets chief marketing Officer Fred Mangione. "We want them to know we are here in Brooklyn and they have a great team to support."
Some fans might want to know why Kris Humphries' mug isn't on one of these posters— or maybe not.
The other four projected starters will get the Kim Kardashian star treatment in the carefully planned media blitz— the second leg of the Nets' Hello Brooklyn campaign.
The million-dollar multi-media promotion will place each player in their own ad with the headline Hello Brooklyn with a photo and a little personal info to reveal the person behind the player.
Johnson says he is a lifelong Razorback, Lopez is a "20-point scorer" and Batman's biggest fan, Williams has a couple of kids and Wallace is an off-season fisherman. Don't you feel like you know them already.
Humphries could always mention he had a 72-day marriage to a reality show star and Jason Kidd might say he likes off-road racing— oh wait he's on the Knicks.
The black and white billboards— matching the Nets new color scheme— will start appearing Monday at the Brooklyn-Queens Expressway, near the Manhattan Bridge and major streets in Spike Lee's favorite borough.
Starting in August, the team will start putting up teaser billboards leading up to the reveal of their new top-secret logos designed by Mr. Net himself— part owner Jay-Z.
Since April, the Nets ads have concentrated on getting Brooklyn ready for the team's big move from New Jersey with tag lines like "Brooklyn Will Become a Chant" and "First Home Game Since 1957."
Here's another, "What Happened to Dwight Howard?"
No comments:
Post a Comment