Tuesday, September 17, 2013

NFL players to star in ads for men’s moistened toilet wipes

Four NFL players are about to give offensive linemen the most media exposure they've had since the New York Jets' infamous Buttfumble on national TV last Thanksgiving —and the view still ain't pretty.

The burly linemen have signed to get behind a small Venice, Calif., company and crack a new market — moistened toilet paper — targeted at men.

The small but growing market —  it's just 3 percent of the $8.7 billion toilet paper category — is usually aimed at infants but the four NFL centers are hoping to change that with a product called “One Wipe Charlies.”

The players — the Dallas Cowboys’ Travis Frederick , the Minnesota Vikings’ John Sullivan, the Buffalo Bills’ Eric Wood, and the San Diego Chargers’ Nick Hardwick — will be part of a marketing blitz, entitled “Clean Snap,” to kick off in two weeks, reports The New York Post.

But ... no Mark Sanchez.

The idea came from the mind of Mike Dubin, CEO of Dollar Shave, who told The Post: “Most of the centers we approached were game to try this. They are guys not a lot of people are reaching out to. ”

“We wanted to make something just for men; it’s aspirational: a way to get it done in one,” Dubin said.

A survey conducted by Dollar Shave found that 89 percent of wipe users were very satisfied with the cleanliness of their butt after using a wipe — versus only 58 percent for traditional TP.

Financially, the players are far from flush from the deal. They are likely pocketing only $10,000 or so for the campaign, according to Advertising Age. Just a fraction of what Peyton Manning and Tom Brady get for their gigs.

No comments:

Post a Comment