The uniforms, a closely guarded secret for months, were shown at the Tower of London in a king-sized event that brought the worlds of high fashion and international sports together as one.
At this gala event, the rail-thin super-models were the ones on the sidelines as McCartney— who is serving as Adidas' creative director for the Summer Games— used real athletes to show off the designs they will wear at the Olympics and Paralympics.
"The basic message is to unify the team," the designer told The Associated Press. "The athletes all want to feel like one team. The other big starting point for me was the Union flag, an iconic flag. I think every Briton is proud of it, but I wanted to look at it in a different way."
Her theme— come together. I think I've heard that song before, but where?
McCartney isn't the only famous designer with an Olympic line coming out— Ralph Lauren is working on some of the outfits for the U.S. team, and Giorgio Armani is behind the designs of the Italian team.
If they gave gold medals for designs, the Italians might sweep.
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