Not even the possibility of seeing 20-year-old Jordan Spieth make golf history at the 2014 Masters could lure a big television audience with Tiger Woods and Phil Mickelson not in the field.
Without Woods or Mickelson or any late-round drama, the ratings for the Masters last weekend predictably took a dive from the year before.
The final round on Sunday — when Bubba Watson beat Spieth and Jonas Blixt by three shots to win his second career green jacket in three years — got a 7.8 rating, down from the 10.2 that the Masters got on Sunday in 2013.
That's 24 percent down from last year’s Masters finale — when Adam Scott beat Angel Cabrera in a high-drama playoff.
This past Sunday had plenty of potential for a big finish on the front nine, but it was the back nine that dragged on as Watson improved his lead while the youngster Spieth made some bogeys and found water on the par-3 12th.
The ratings for the third round were also down from 2013, landing a 4.4 compared to the 6.3 that the third round received a season ago.
It's easy to say the absence of Tiger or the missed cut by Phil kept the casual viewer away, but it boils down to the fact that the final couple hours of Sunday's round was about as exciting as a trip to a Waffle House.