The Brooklyn Nets new logo was officially unveiled at an event today when merchandise for the former-New Jersey resident went on sale at a Modell's store, across Flatbush Avenue from the Barclays Center, the team's new home.
Now that the Nets' 35 year tenure in Jersey is over and Gov. Chris Christie gave the team a kick-in-the-butt as a parting gift, the team can get down to calling itself the Brooklyn Nets.
The Nets P.A. announcer kicked off the event by saying, "Helloooo Brooklyn!" before the team showed off the new logo and black-and-white team colors. The minimalist logo— contained in a sheild— features the word "Nets" arched over the image of a basketball emblazoned with a "B" in black typeface.
"We're thrilled to introduce the brand identity," Nets CEO Brett Yormark said. "It truly is Brooklyn."
Last week a picture of the logo was leaked to the public by an IT employee but now fans can actually go out and buy a hat or shirt with the logo printed on it.
Brook Lopez, the Nets center who will be a free-agent this summer, wore a black suit to represent the team's primary colors. He helped show off the new merchandise. Head coach Avery Johnson was on hand but there was no sign of Deron Williams.
Even though the logo was unveiled today, the team said it won't introduce its new uniforms until the fall.
Wonder if they'll make one in a size XXXXL and send it to Christie. Oops, too soon?