Monday, April 23, 2012

Mariano Rivera to pitch new Yankees fragrance

The New York Yankees are releasing a new fragrance inspired by "baseball's most legendary franchise" and have signed Mariano Rivera and Curtis Granderson as "brand ambassadors" for the cologne.

All-time Major League saves leader Rivera and two-time All-star Granderson will be making public appearances to promote "New York Yankees" for men and "New York Yankees" for women which went on sale this month.

They should have called it Chanel No. 42.



Don't expect the smells of Grandy's high socks or Mo's bat-burning cutter either.

The aroma of "New York Yankees" will smell like "fresh wood tones and earthy patchouli," according to the manufacturer — the Cloudbreak Group.

The women's version is described as "a juicy blend of fruit notes" mixed with water lily and sandalwood.




"Both players . . . exude an element of class in everything they do," said Thomas Butkiewicz, CEO of the Cloud Group.

For now, the team's two officials scents are only being sold at Yankee Stadium and Macy's stores.  Fans will be shelling out $49 for the 1.7 ounce bottle or $62 for the 3.4 ounce size.

Derek Jeter already has a cologne on the market, but there can never be enough people walking around New York smelling like victory.

Maybe the Red Sox could cash in on their own smell— it's called "Desperation."

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