Dejected after the New England Patriots upset loss to the Giants, Brady sat on the ground with his head bowed on the field at Lucas Oil Stadium. Now that pose is being imitated around the country and Bradying is becoming the latest Internet fad.
Bradying is a lot simpler than Tebowing and less dangerous than planking.
It all started with the widely published photo of Brady on his butt with his legs splayed, hands clasped, shoulders slumped and head resting on his chest.
There are different reports of where the trend originated. Most people agree Bradying started with a series of pictures posted on Boxden. The post showed numerous people copying the Brady pose at various locations.
Tebowing had been the rage but Bradying already has an official website to document fans imitating the depressed quarterback.
While Tebowing celebrated the Denver Broncos quarterback's victories, Bradying was spawned by losing.
"It's a humbled position— shoulders down, head down— that's all about being humbled," said former Army anti-terror instructor Greg Hartley, an expert on body language and interrogation techniques.
Brady has remained silent about the fad he inadvertently started, but it's a sure bet his outspoken supermodel wife could end up ranting about it in public.
Call it Bundchening.
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