The 49ers quarterback posted a photo to Instagram of cars caught in flood waters in Houston above the #7tormsComing hashtag that has become his trademark.
"I warned you the #7tormsComing !!! #Houston," the caption read.
After more than a foot of rain pounded the Houston area, several Twitter users commented the image was in poor taste before Kaepernick deleted it, although a tweet linking to it remained up.
The flooding has killed at least 14, with more declared missing.
Kaepernick apologized after the backlash and apologized on his Twitter account: "No disrespect intended! Prayers up!"
No disrespect intended! Prayers up!
— Colin Kaepernick (@Kaepernick7) May 26, 2015
Another tweet followed that read, "Just livin! #WhoDoYouLove #IDontGetTired," and linked to a shirtless Instagram photo. It is not clear whether the tweet was related to the earlier one about flooding.
A few hours later, Kaepernick tweeted out another apology.
"I'm so sorry about my insensitive post earlier today," read the tweet. "I didn't fully understand how many people are struggling in Houston right now and I feel horrible. My prayers are with everyone there."
Looks like someone learned a hard lesson about the boundaries of social media.
— Colin Kaepernick (@Kaepernick7) May 26, 2015
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