It looks like the football schools that used to be part of the Big East are leaning towards the generic-sounding "America 12 Conference" as their new name, according to ESPN's Brett McMurphy.
You can't get any more Wonder bread and mayonnaise than that. It sounds like a real estate company.
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While the "Catholic 7" take their $10 million settlement and the Big East name for its own basketball conference, the remaining football schools could be stuck with that mid-level-sounding name.
The name makes sense because the football schools are spread all over the country, but couldn't a $100 million budget come up with something with a little more marketing zing.
"America 12 Conference" favorite to become new name for Big East, league sources told @espn. Not official; other names being considered
— Brett McMurphy (@McMurphyESPN) March 7, 2013
McMurphy reported that the new conference also registered the domain name AmericaOne.org — so that's a step up.
I kind of like the Catholic 7 Conference name. Maybe that group can sell the Big East name back to the Am-12 and become the Cat-7 for let's say $100 million plus punitive damages.
