In the Will Ferrell comedy, NASCAR racer Ricky Bobby doesn't have a sponsor and improvises by using ME and a cougar logo. After Busch's team was lacking a sponsor, his girlfriend suggested using the Ricky Bobby theme.
After two months of negotiations, the team got approval to use the paint scheme from the film's creators.
Life imitates art with a good cause. The car will also carry the words "I Wanna Go Fast" on the rear of the car to promote the Armed Forces Foundation.
A message on the decklid will read: "Text AFF to 50555 to donate $5".
