Showing posts with label Boston massacre T-shirts. Show all posts
Showing posts with label Boston massacre T-shirts. Show all posts

Monday, April 22, 2013

Nike forced to remove 'Boston Massacre' T-shirts after complaints

Nike has been been forced to drop T-shirts emblazoned with the words "Boston Massacre" after an uproar over their insensitivity in the wake of the city's bombings.

The shirts, worn by New York Yankees fans, show blood-splattered lettering — a reference to when the team overcame a 14-game deficit and beat the Boston Red Sox before winning the World Series in 1978.

The garments in question were brought to Nike's attention when Eric Stangel, an executive producer and writer for the Late Show with David Letterman, tweeted an image of the shirt.

"Saw this @ Nike Outlet," Stangel, who lives in New York, wrote on Saturday. "Told them they shouldn't be selling it."

Stangel, in another tweet, said that a staff member responded: "We've been taking them down. But somehow they keep ending up back on the rack."

It’s not the first time Nike has felt the need to pull a product in the wake of a tragedy.  In February the  retailer pulled an ad featuring Olympic sprinter Oscar Pistorius with the caption “I am the bullet in the chamber,” after he was charged with shooting to death girlfriend Reeva Steenkamp.



"Who thought that was a good idea?" one angry follower tweeted, while another said: "Rip off the rack!"