A's will try and forget 'The Flip' during Jeter tribute

Sometimes moments which you would rather forget become so embedded inside your head that no matter how hard you try, those forgetful memories just can't be erased.

Such is the case with "The Flip,""one of the biggest moments of the Derek Jeter’s career — a play that will forever live in the darkest cranial recesses of the Oakland A's and their fans.

It was a thrilling fielding play nobody had ever seen before and will definitely not be seen this weekend at O.co Coliseum when the Jeter Farewell Tour rolls into Oakland.

Jeter’s legendary toss of the ball against the A’s in Game 3 of the 2001 American League division series was a moment that quickly became the signature play of his brilliant career.

And Oakland made a point not to include the famous play in the video the club put together for Sunday, when the A’s will become the latest team to honor Jeter in his final season.

The A’s tribute has "conspicuously eliminated all references to that play," vice president of sales and marketing Jim Leahey said, according to the San Francisco Chronicle.

And rightfully so. 

Would the French show Napoleon at Waterloo or the 7th Calvary advertise Custer at Little Bighorn?

And in case you forgot what Jeter's gem looked like — A's fans look away — here it is:

While Jeter probably doesn’t think much about his association with the play, he admits it might be the one — out of many — he is best known for.

“It was a big play,” Jeter said. “It’s probably the play you see the most of. At least that I see the most of.”

Not this weekend.