Derek Jeter pulled out of a luxury underwear deal because he didn’t want undies linked to the Yankees icon marketed to the “gay community,” according to legal papers filed Monday.
The Yankee legend was one of the high-profile faces for the underwear brand Frigo before the company claimed he balked on the agreement because the high-concept briefs were “too gay,” according to TMZ.
“[Jeter] demanded that [Frigo] not market to the gay community and states that he did not want the Frigo brand to be ‘too gay,’ ” the company said.
The Swedish line, owned by RevolutionWear, says the company lost $30 million when the former Yankee captain backed out of an arrangement to endorse Frigo and act as a company director.
Jeter’s alleged “gay” remark was just another skid mark in the company's ongoing underwear war.
Earlier court papers alleged that the ex-Yankee shortstop also was concerned that rapper 50 Cent would make a bad brand ambassador because he would make the underwear line look too “urban.”
“Wow, guess I’m not a Yankees fan anymore,” 50 Cent wrote on Instagram after those comments went public. “LETS GO METS? Man, you can’t trust nobody these days.”
Jeter called the “urban” allegations “categorically false” and slammed Frigo owner Mathias Ingvarsson for taking the feud public.
He claimed he was “disgusted by Mr. Ingvarsson’s decision to make these false allegations against me in the press, instead of attempting to work out our business dispute in private.”
“I facilitated the introductory meeting between 50 Cent and the company,” Jeter said in a statement. “So it makes absolutely no sense that I would object to 50 Cent being a Frigo brand ambassador or think that 50 Cent is ‘too urban’ for the brand.”
Jeter claims the company has threatened him to put more capital into the business.
He has filed his own suit against the brand.