Just a day after coach Tom Coughlin let Giants players choose from an array of body-soothing therapies such as a massage, yoga and placing their legs in compression boots instead of practice, Procter & Gamble released a 70-second YouTube video on Friday to announce Beckham Jr. as the new NFL spokesperson for Head & Shoulders, one of its most recognizable brands.
The second-year NFL player will become the "hair apparent" to replace Troy Polamalu, who retired in April, and shoulder a bulk of the ad time for the dandruff shampoo.
Beckham, along his with two-toned, blonde frohawk, became a sensation in just three months last fall. And besides catching 91 passes, including this well known grab, for 1,305 yards and 12 TDs in 12 games, the AP Offensive Rookie of the Year has landed numerous other endorsement deals.
Just guessing we'll be seeing OBJ's one-handed lather soon.