With the season only weeks away, the team's marketing department introduced the RED movement for its female fan base, and according to the press release, it all seems pretty nice:
“RED is a groundbreaking women’s movement designed to recognize and celebrate our female fan base,” said Glazer Family Foundation Co-President Darcie Glazer Kassewitz. “Through exclusive offerings and experiences, our female fans will have the opportunity to not only add to their knowledge of the game they love, but also to help create a community through RED and own the way they enjoy football.”
But then there were these condescending helpful hints:
"Gameday style tips from local area experts, and even a RED Lifestyle Lounge session to educate attendees on the art of incorporating their passion for the Bucs into their other lifestyle interests such as tailgating and home entertaining."
"How to maximize their gameday experience; how to blend personal Buccaneer pride with the latest NFL fashions; as well as tips on sharing their experiences and ideas via social media platforms such as Pinterest."
Huh? Home entertaining, fashions and pinning things on Pinterest? What kind of NFL fans are these?
Well, to say it went as smooth as silk sheets would be an understatement. The Bucs' Twitter account immediately blew up with women, and men, calling the movement sexist and patronizing.
I would RSVP to the @TBBuccaneers women’s night but I’m not allowed to leave the kitchen since it’s apparently 1950.— Kami Mattioli (@kmattio) August 6, 2015
Next up for RED and Tampa Bay Buccaneers a presentation on how to repurpose the penalty flag as a pocket square for your man.— Dana O'Neil (@ESPNDanaOneil) August 6, 2015
Publishing a sexist, condescending Guide to Football "for women" is the most Tampa Bay Buccaneers-iest move of all time.— Eliot Olson (@leftcoastsuit) August 6, 2015
The New Buccaneers Women’s Movement's first meeting will take place on Thursday, Sept. 10th at Raymond James Stadium in the west club beginning at 6:00 p.m.
Find a nice ensemble with pewter and red.