Beats by Dre headphones may be dominating the market, but you won't be seeing them on NFL players — at least not on game day.
The NFL has secured a deal with BOSE that limits what players can wear during football-related activities. And that includes wearing Beats and all other headphones while on camera.
Essentially, players can’t wear the headphones any time the lights are on, according to Sporting News' Jasmine Watkins:
"The restriction of other headphone usage includes preseason training camps, practice sessions, game day, postgame interviews, and it remains in place until 90 minutes after the game has ended."
Players such as 49ers quarterback Colin Kaepernick and Seahawks cornerback Richard Sherman — who both have appeared in Beats by Dre commercials — will now have abide by the new rules.
Players can still don the Dre earmuffs if they like — only by covering the logo.
Earlier this year, the World Cup banned their athletes from donning the headgear as well, saying that players could only wear headphones from their sponsor, Sony.
Beats issued a statement expressing their disappointment in the news:
"Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual," the statement says. "Music can have a significant positive effect on an athlete's focus and mental preparedness and has become as important to performance as any other piece of equipment."
Seeing how NFL players usually react to newly imposed rules, something tells me they aren't going to take this partial ban lightly. So we might see some creative headphone covers down the road.