Just ahead of the future Hall-of-Famer's final playing days comes this Gatorade ad, "Made in New York." It features Jeter getting out of his chauffeured Escalade and walking the last few blocks through the neighborhood streets to Yankee Stadium.
Shot in beautiful black and white, accompanied by Frank Sinatra's "My Way," Jeter's stroll on the Bronx sidewalks is a wistful reminder of what he meant to New York City over his career and how popular he was — and still is.
In the 90-second ad, Jeter gets jaw-dropping stares, girlish shrieks and happy smiles from everyone that can't believe it's him in the flesh.
The t-shirt clad Jeter even stops by the legendary Stan's bar, where someone says they have been waiting "since '98 at least" for a visit.
"You never invited me," says Jeter without missing a beat.