Tuesday, February 25, 2014

Adidas sexualized World Cup T-shirts get slammed: Report

No if, ands or “butts” about it, Brazilians love their soccer … and their ladies' bumbums as well.

Now, in tribute to Brazil's two biggest passions and in advance of the World Cup, adidas is marketing a pair of tee shirts that play off stereotypes of oversexed Brazilians — and getting criticized for it.

A couple of months before the country begins hosting the soccer tournament in June, the sports equipment giant, has released a pair of tee shirts inspired by Brazil’s reputation for sexiness, reported The Huffington Post

One offending shirt features an image of heart that appears to double as a woman’s behind with a thong, while another depicts a thin-waisted woman with a full-figured rear against a Rio de Janeiro backdrop and the words “Looking to Score.”

The “Looking to Score” message presumably refers to both soccer goals and having sex with Brazilian women.

The head of the Brazilian Tourism Board Flávio Dino blasted the shirts in comments to the local press, saying they would encourage illegal activity.

“We don’t accept that the World Cup be used for illegal practices, like so-called sexual tourism,” Dino told Brazilian news agency O Globo. “We ask that Adidas put a stop to the sale of these products… Brazil has harsh laws to deal with sexual abuse and the police will act on these cases in the national territory.”

The quest to find the best bottom in Brazil has become tradition and happens every November in the Miss Bumbum contest. Miss Bumbum has a huge following in the country and around the world. The titleholders often go on to become national celebrities.

Its new counterpart, Miss Butt World Cup aims to find the Brazilian beauty with the best behind before the first goal is scored.

Adidas did not immediately return a request for comment.

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