New York Giants receiver Victor Cruz, New York Knicks forward Carmelo Anthony and Los Angeles Clippers guard Chris Paul are among the personalities in the video titled "Demand A Plan to End Gun Violence."
Coincidentally or not, it was released the same day NRA vice president Wayne LaPierre blamed Hollywood for promoting violence.
The actors, musicians and athletes star in the 80-second black-and-white clip that is sure to go viral. Each person lists the scenes of some of the worst shootings in recent U.S. history starting at Columbine High School, the Aurora, Colo. movie theater and ending at Newtown, Conn..
Among the various celebrities speaking in the video are Beyonce, Jamie Foxx, Jennifer Aniston, Paul Rudd, Julianne Moore, John Hamm, Will Ferrell, Chris Rock and Steve Carell.
The Demand A Plan campaign is run by Mayors Against Illegal Guns, co-chaired by New York Mayor Michael Bloomberg.
Cruz took some time to offer comfort in the Newtown shooting by visiting the family of slain 6-year-old Jack Pinto — who said the Giants receiver was his favorite player.
Every little bit helps.