Wednesday, November 21, 2012

NBA stars dribble 'Carol of the Bells' to promote new BIG Color uniforms

If the stress of Thanksgiving dinner or the door-busting crowds of Black Friday shoppers don't get you into a holiday mood, maybe the sound of a popular Christmas carol played by NBA stars dribbling basketballs will do the trick.

The NBA is giving fans the first look of its new and ingenious "BIG Color" marketing campaign — the one that features single color with the stencil-font letters that will be worn during the Christmas Day NBA quintuple-header — as a teaser.

The ad — which will be released Wed. — features Lakers center  Dwight Howard, Knicks forward Carmelo Anthony, Nets guard Joe Johnson Thunder guard Russell Westbrook and Heat guard Dwyane Wade dribbling basketball to the tune of "Carol of the Bells."  The players are all wearing the monochromatic uniforms and take turns hitting the various notes of the carol.

You know a couple of elves probably did a lot of editing to pull off this Christmas miracle.



Not surprisingly, all five players are scheduled to play during the holiday marathon featuring the Celtics at Nets, Knicks at Lakers, Thunder at Heat, Rockets at Bulls and Nuggets at Clippers.

1 comment: