H&M has commissioned nine 10-foot high gleaming images of the tattooed British soccer star in his branded bodywear line and will display them near and inside the company's high traffic stores in New York, Los Angeles and San Francisco on August 16-19.
Here he is outside the Flatiron Building in New York.
To go along with its statue promotion— where fans are invited to instagram themselves alongside the stiff athlete in a contest to win a mini-Beckham of their own— H&M is unveiling a print and billboard campaign featuring Becks strutting his stuff.
The gold larger-than-life statues— which look like The Oscar with hair and a shorter sword— will be placed outside key tourist areas. In Manhattan, people are already calling the promotion a nutty idea.
Some people think the sculpted ads show off too much and others scream Photoshop but, either way, the L.A. Galaxy star will be making some people blush again—just six months after his three kids begged him to stay clothed in public after the first set of ads ran in the U.K. and the U.S..
New Yorkers got over the Marky Mark ads, they'll get over this.