The New York Jets announced today that the team will be adjusting the pricing of season-ticket seats in the last 13 rows of the 300-Level of MetLife Stadium for the 2012 season.
Jets President Neil Giat said seven rows of four sections of sideline seats priced at $105 and $95 per game will fall to either $75 or $50 depending on the row. Those in the end zone and corners will drop from $95 to either $75 in six rows or $50 for the last seven rows.
"Experience the excitement of a Jets game at MetLife Stadium," the Jets website said.
Got that? In other words, more people can afford to watch Tim Tebow's flutterballs from up in the nosebleed section.
According to the Jets, about 12,000 seats— which do not require personal seat licenses— will be affected.
It sounds like sellouts are not a concern for the Jets in the 82,500-seat stadium they helped finance with their co-tenant the New York Giants. Giat said the discounted prices is being made "to improve the value for our fans."
In reality, it sounds like a promotion to draw the Jets' hard-core, working-class fans— even if they would be closer to the action watching a high-def TV in their local bar. The stands still have vacancies and the acoustics of the new stadium have taken a lot of the twelfth-man out of Gang Green. A roar that used to fill the old Giants Stadium is now more of a murmur and more fans means more racket.
Or just maybe, the Jets, know it is going to be a long season and are preparing for the worst.
"This was not an issue about worrying about getting games on TV," Giat said. "But what is the right price for the value for the fans. And there's really an emphasis in the NFL on season ticket holders, the lifeblood of the league."
Jets fans will be able to purchase a season ticket for as little as $500 including two preseason games. Fans who already have tickets in those sections will benefit from the dip in pricing and can contact the Jets for more details.