A pair of Nike Air Yeezy 2 sneakers has topped the $90,000 price range in an Internet bidding auction. The latest Nike status symbol— designed by rapper Kanye West— normally retail for $245 but the expected demand for the shoes has pushed the auction bidding to a record price with only around 80 bids on eBay so far.
Dozens of other bids were in the $3,000-5,000 range.
There are already desperate "sneakerheads" hoping to grab a pair of the limited edition shoes— which won't officially be released until Saturday— camping outside sneaker boutiques around the country reports TMZ.com.
The different color kicks contain secret codes, roman numerals, hieroglyphics and animal imprints and are the only things that seem to distinguish them from other lower priced sneakers.
Nike has made quite a reputation for its brands by selling high-demand sneakers in limited editions— sometimes with violent results.
Last December, when the company released the classic Air Jordans, there were fights, mall stampedes and a stabbing in New Jersey all attributed to customers zeal in getting a pair of the prized shoes.
Nike got a lot of free publicity, but at what cost?
It was hard to believe a pair of Marty McFly sneakers (replicas from the movie "Back to the Future") could go for $37,000 last year— it did at a charity auction— but sneakers for $90,000— or the cost of a luxury car? Com'on... they wouldn't be worth that much if Kim Kardashian came with a pair. She doesn't, does she?