Thursday, March 31, 2011

New Jersey Nets: Kiss Those Forty-Three Cent Seats Goodbye

New Jersey Nets tickets went on sale yesterday for their future home in Brooklyn.  The long delayed Barclays Center is scheduled to open in the summer of 2012 and start hosting the Nets that season.  The team is offering  a variety of "All-Access" seating packages which run from $99 (in the lower deck) to $1500 (courtside) per game.  The team's new slogan should be "Come For Vujacic; Stay For A Kardashian."

The Nets are offering the few die-hard season-ticket holders first crack at the 4,000 All-Access premium seats which offer perks like unlimited food and soft drinks, private entrances, concierge service and early access to the arena.

If you are one of those Nets fans, in the witness protection program at Newark's Prudential Center, and are used to snagging a 43-cent ticket on StubHub, fugeddaboudit.  There will be 2,000 tickets priced about $15 at the team's new location, but the chances of snagging a bargain-basement Nets ticket for the newer and trendier Brooklyn locale will be out of the question---no matter how bad the team is.

The flash factor alone will go through the fast-rising roof top.  The Knicks may boast their Big-Three, but the Nets have Jay-Z.  The rap star mogul and a state-of-the-art arena.  That means Beyonce and a slew of celebrities not named Woody, Dustin or Spike.  The curiosity factor will draw new Nets fans in droves, even if the 43-cent tickets will have as much of a chance as a Net victory.

Years of legal haggling and zoning red-tape had turned the 18,000-seat Barclays Center project into a construction quagmire even the woeful Nets front office couldn't get into.  But it was the Nets image which has really gotten stuck in the mud.

New majority owner, Mikhail Prokhorov, and his partner, Jay-Z, took over a team that hadn't contended since 2006-07 season and failed to land a big-name player last year.  Deron Williams is a start.

The Nets watched as LeBron James and Carmelo Anthony played footsie with the Nets big aspirations, only to be left at the PATH station.  The Knicks had the hubris to taunt their incoming rivals by placing a billboard of their prized player, Amar'e Stoudemire, staring down at the giant hole at the corner of Flatbush and Atlantic--the site of the Nets new home.

The Nets are counting on luring fans, new and old,  by not charging personal-seating licenses. They said the All-Access deals are just as good and will allow purchasers first-shot at buying tickets for other non-Nets events like concerts and boxing matches.

"I think this is the best entertainment buy in all of New York," claims Brett Yormark Nets CEO, "Especially when factoring the ability to see top acts like Madonna before tickets hit the secondary market."

If you are a Nets fan, that is definitely a perk---maybe the highlight of the deal---especially when you have to commit to purchasing the locked-in priced seats for the first three years. 

The average price of a current Nets ticket is $60---one of the lowest in the league.  The new average price at the Barclays Center will be around $132--more than the Knicks current average ticket price of $88 and one of the highest in the league.

The Nets cross-borough rivals price will be rising next season after the Knicks announced a 49% increase to cover the on-going renovations at Madison Square Garden. 

The Los Angeles Lakers currently get an average price of $113 per seat--the costliest ticket in the league.

It's hard to believe the Nets, in their inaugural season will be getting more than Kobe and company, but if more money means more wins...Go Kris Humphries.

No comments:

Post a Comment